# People (/docs/people)

The **People** section is where your users and accounts live:

- **Persons**: everyone who sent an event, with profiles and timelines (this page).
- **[Cohorts](/docs/people/cohorts)**: saved groups of people, such as *power users* or *repeat customers*.
- **[Groups](/docs/people/groups)**: one page per group type, such as **Companies**.

## What a person is [#what-a-person-is]

A person is everyone behind one set of ids. A visitor starts out anonymous, with one id per browser. When you [identify](/docs/getting-started/identify) them, their anonymous visits from every device join their profile. They count once in every chart, and their history stays complete.

## Find someone [#find-someone]

**People → Persons** lists everyone, newest first. Each row shows their name or email, an **identified** or **anon** badge, event count and last seen.

- **Search** by email, name or any id.
- Pick a **cohort** in the dropdown to show only its members.

## A person's profile [#a-persons-profile]

Click a person to open their profile:

- **Stats**: total events, first and last seen, and how many cohorts they're in.
- **Timeline**: every event, newest first, including anonymous visits from before they signed up. Click an event to see its properties.
- **Properties**: everything you've set with `identify` or `setPersonProperties`, plus first-touch details like the first referrer and campaign.
- **Distinct ids**: every id linked to this person.
- **Cohorts** and **Groups** they belong to.
- **Feedback** they sent, in the timeline.

Click the ★ to pin a key customer to your sidebar.

## Edit properties [#edit-properties]

On the **Properties** tab you can add, change or remove a property. Values like `42`, `true` or `["a","b"]` are stored as numbers, booleans or lists; anything else is stored as text.

This is handy for fixing data and for testing: set `plan` to `pro` on your own profile and check that a pro-only [flag](/docs/feature-flags) switches on. The next update from your app overwrites the same property. Edits show up in the activity log with who made them.

## Add to a cohort [#add-to-a-cohort]

**Add to cohort** adds the person to a **static** cohort. Dynamic cohorts update themselves from their rules, so you can't add people to them by hand.

## Delete a person [#delete-a-person]

**⋯ → Delete person** removes the profile, properties and ids. It can't be undone. Their past events stay but no longer link to a profile. If the same id sends events again, a new person is created. To stop tracking someone, call [`optOut()`](/docs/getting-started/install#privacy-and-consent) in their browser, or stop sending their events from your backend.