# Groups (/docs/people/groups)

Groups are the accounts your events belong to beyond one person, such as a company in a B2B product, a workspace or a team. They let you ask account-level questions: *how many companies were active this week?* or *what share of workspaces finished onboarding?*

Send group data with `datahop.group(…)`. See [Identify users and groups](/docs/getting-started/identify#groups-companies-workspaces-teams).

## Group pages [#group-pages]

Each group type gets its own entry under **People**, such as **Companies** or **Workspaces**. You don't need any setup: the page appears as soon as an event uses that type. It lists every group with its key, its most common properties, and when it was created. Search matches the key or the group's `name`.

**Rename** changes how the type is shown, for example *Account* / *Accounts*. Your code keeps sending the original name (`company`).

## A group's page [#a-groups-page]

Click a group to open it:

- **Stats**: people with activity in the group, total events, last seen and created.
- **People**: the people who were most recently active in it, linked to their profiles.
- **Event timeline**: every event attached to the group.
- **Properties**: what you sent with `group()` or `groupIdentify()`.

Click the ★ to pin a key account to your sidebar. The page is useful before a sales call, or when a big customer goes quiet.

People belong to a group because they sent events in it, so one person can appear in several companies over time, like a consultant working with three clients.

## Analyse accounts [#analyse-accounts]

| Question | How |
| --- | --- |
| Weekly active companies | A [trend](/docs/product-analytics/insights#trends) of all events, measured as **Unique groups** of companies |
| Share of companies that activate | A [funnel](/docs/product-analytics/insights#funnels) with **Count companies** |
| Usage by plan | A breakdown or filter on the group property `plan` |
| Roll out to whole accounts | A [feature flag](/docs/feature-flags#match-by-company) that matches by company |
| What a key account says | [Feedback](/docs/feedback) filtered to one company |

See the [SaaS guide](/docs/guides/saas) for a complete account-level setup.